After the United States entered WWII in 1941, family dynamics shifted. Women started working outside the home in greater numbers while men were away at war.
“Within another year they expanded for the Coronet offices for a total of 180 jobs. Newspaper reports stated that 90 percent of the positions went to women.” – Daily Camera story regarding the growth of magazine subscription services in Boulder in the 40s.
higher employment meant less need and EFAA was able to close during the summer months to save administrative costs. After the war, Boulder’s population grew, especially with many returning veterans pursuing educations at the University of Colorado (CU) under the GI Bill. Large employers like Ball Brothers Research Corp., IBM, federal government agency offices and others also move to Boulder.